To The Studio ➮

Don't Sell Yourself Short

SGS Universe
July 20, 2017
Brittany Leonor

You know what most creatives really hate?

Selling themselves.

Not mail order bride style, but selling their own services or products. Some common complaints are:

  • I don’t know how to sell
  • I don’t want to be pushy
  • I can sell what someone else makes, but not what I make
  • I don’t need to sell - if people want what I make, they’ll come to me

Selling gets a bad rap for being negative and icky - the stereotypical used-car salesman doing all he can to make you purchase a car he knows is garbage. Not exactly the vibe most people want to associate with.

Here’s some truth. As a small designer / illustrator / photographer / brand / blogger / whatever creative title you hold, you have to get uncomfortable if you want to grow. The magic really does come when you step outside your comfort zone. I know you’ve heard that, you’ve seen the inspirational Instagram posts and I’m here to tell you this is true. We can’t just sit inside our homes, make our art and expect people to bust down the doors throwing their money at us. That would be super rad, but it doesn’t happen. We’ve got to sell ourselves.

But selling doesn’t have to be bad and it doesn’t require an elite set of skills. All the push-back and complaints can fall into place if you simply see selling from a different perspective.


Take everything negative you know or feel about selling and forget it. Now ponder upon this:

There are so many people out there who don’t know about you, but totally need the services or products you offer in your style. Right now, they are overwhelmed trying to figure out how to make a logo, or take stunning photos of their new location, or spread the word about their products. They need help and may not even know where to look. Enter selling.

Selling is making connections. You’re not using secret tactics to be sleazy or pushy - you’re simply aligning someone’s needs with your expertise.

That doesn’t sound so bad, does it? I think it actually sounds good. Solving problems, connecting with others, helping ease stress - all of these positive things can manifest when you sell with heart and intention.

So get out there, brave friends, and make those connections. If you need more actionable insight, I’ve got a two-part series coming up that I think you’ll like. In the meantime, let me know your views on sales. Got any insight about making selling a more positive experience? Spill below!