Last week’s post covered the basics on sending a pitch email. If you haven’t read it, go take a look here.
Today in Part II, I’m answering some questions you might have after you send out your pitches.
The big question I bet you’re wondering: how many emails do I need to send before I get a client?
It’s different for everyone, but to be honest, you’ll probably send a lot before you get a bite. I sent 60+ before getting my first client from this tactic, so don’t give up. Everyone will tell you that rejection (even if it’s a sweet ‘thanks for the kind words but we’re all set’) is part of the journey. So when I get the ‘no thanks’ or no response at all, I don’t get discouraged. In fact, I like it. To me, it’s just a stat. I know I have to get through a bunch of no’s until I hit that yes, so bring it on! I’m that much closer to the one person who’s ready for me.
How do I keep track of all of this?
Super simple: make a Google Sheets file and include:
You think you’ll remember who you’ve already emailed, but after a while things get a little fuzzy. Start typing in the business name and if it auto-populates, you know they’ve been contacted. Easy right? The notes section is where I keep track of responses like “we’re all set for now”, “we do all design in-house”, “we might need something in a few months”, etc. Now I don’t have to dig through emails to reference anything as it’s all in one place. Finally, when I do get a client and complete a project, I add that to the notes and highlight the entire line. It’s encouraging to see and helps me keep track of how many emails I typically need to send in order to land a job.
What happens if I don’t get a reply?
Some (aggressive…) people may disagree, but I say leave it alone. At my old job, I vividly remember getting a blind pitch email for some marketing service I was not really interested in exploring. I ignored it and the subsequent emails got more and more annoying:
Don’t be that person. Nobody likes that.
Needless to say, this did not change my mind and I never replied out of spite 🤷🏽
What if they do reply but it’s a ‘no’?
Most of the people that respond to my emails tell me they are set with design work. And you know what? That’s totally cool. Don’t let this discourage you (remember you need the no’s to get to the yes) - thank them for replying and move on.
What if they do reply and it’s a ‘maybe in the future’?
Be cool. No need to send subsequent emails every week asking if they’re ready now (see Annoying Emailer above). I like to follow the brand on Instagram (if I’m not already) and genuinely interact, steering very clear of stalker-level. It’s a casual way of reminding them you’re there and interested in their brand. Usually if I haven’t heard back within about 6-8 weeks, I’ll send a quick email checking in. Use your judgement on this and adjust your timing based on how interested they seemed.
What if they do reply and it’s a ‘yes’?
Put on “Despacito” and dance your victorious heart out. Now reply telling them that you’re so excited and explain what the next steps are. For me this part includes a couple of emails back and forth getting the general idea of the project followed by a phone call or two to iron out any questions.
And there you have it - pitch emailing 101. Did I cover what you needed? If you have a question that didn’t get answered, comment here, on Instagram or email me. I hope this little selling series has been helpful. If it has, I’d be oh so grateful if you’d let me know.
Now go out and conquer the world.